Noali does not replace psychologists, psychiatrists, sober companions, case managers, interventionists or support groups: Noali is the link between teams, appointments, groups and families.
For sober companions, sober coaches and recovery coaches

Sober companion, sober coach, recovery coach

You support people in recovery, on your own or within a network. Noali Pro gives you a working space, a directory where people find you, and clients who arrive with a plan already written. Noali itself holds the thread with them when you are not there.

The job, in plain words

What is a sober companion?

A sober companion (also called a sober coach or recovery coach) is a trained person who supports someone in the weeks or months after rehab or after a decision to stop. They are neither a therapist nor a doctor: they are present, in person or remotely, to help the person apply their plan in real life, get through difficult moments, and stay connected to their care team.

The profession is well established in the United States and the United Kingdom, and is growing in France and Switzerland. Many sober companions are themselves in long-term recovery and have trained as addiction coaches.

Your clients, their plans

Each client who opens their Noali to you gives you their crisis plan, their programme and whatever they choose to share. You arrive at the first meeting already knowing where they stand.

Reports and files

Assignment reports, notes, documents, expenses: all in the client’s file, encrypted, exportable. If you work for an agency or a clinic, they receive what the client agreed to.

Messaging

One encrypted thread per client, with history, in your professional space. You keep your phone number to yourself.

The companion between your visits

Noali knows the client’s plan and your guidance. At 2 am, it is the one that answers, and the client tells you the next day. You are no longer the only safety net.

The directory

People and families looking for a sober companion or addiction coach find you in the Noali directory, by language, country and way of working.

Your invoicing

Assignments and expenses are ready for your invoice. You bill your clients directly, with the right numbers.

What Noali does not do
  • Noali does not certify sober companions and is not a substitute for training. The directory lists the training each person declares.
  • Noali does not replace the human link you bring: it extends it.

How to become a sober companion

There is no state diploma. The usual path: training as an addiction coach or in peer support (in the UK and US the profession is framed by bodies such as the IAPRC), personal or professional experience of recovery, supervision, and professional insurance. Many start within a network, with an agency or a clinic, before working independently.

Noali’s founder, Reb Brochet, is himself a certified recovery coach: the Team page tells his story.

Frequently asked questions

How much does Noali Pro cost for an independent?

Pricing depends on the number of clients followed. It is given on request, as for agencies and clinics.

Do my clients have to pay for Noali?

No. The free plan is enough to share the crisis plan with you. Paid plans add the voice companion and other tools, at the client’s choice.

Can I be listed in the directory without using Noali Pro?

Yes. The directory is open to professionals who request it, after checking the training they declare.

Start today, for free

Create your account, answer a few questions, and Noali builds your first four weeks with you.

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Page reviewed by Reb Brochet, certified recovery coach. Updated on 2 November 2026.
Sources: IAPRC · EUDA