Noali does not replace psychologists, psychiatrists, sober companions, case managers, interventionists or support groups: Noali is the link between teams, appointments, groups and families.
The team

Who makes Noali

Noali was born from something seen in the field: the weeks after rehab are the most dangerous, and that is when people are most alone. A certified recovery coach, a small team, and one simple idea: stay the link.

The founder

Reb Brochet, certified recovery coach

Reb Brochet is a certified addiction recovery coach who supports people after rehab, in France and abroad. Before that, he founded and ran several businesses in France, Canada and Malta. It was while supporting clients in the field, notebook in hand, that he measured what was missing between two appointments: a plan the person keeps with them, a companion available at night, and a simple link with family and the care team.

The reason

After rehab, follow-up often stops at the door. Noali exists so that the plan, the team and the family stay connected, under the person’s control.

The method

Validated approaches (CBT, DBT, ACT, IPSRT, CRAFT), a crisis plan written before the storm, a companion that knows the plan, and one rule: Noali replaces no one.

The company

Reb BROCHET NOALI, a French sole proprietorship (SIREN 380 941 807), 47 rue Vivienne, 75002 Paris. Data hosted in the European Union.

Partners

Noali is being built with clinics, sober companion agencies and independent coaches in France, Switzerland and the United Kingdom, who test Noali Pro with their patients and clients.

Mark Payne, partner

Reb’s partner in Noali, Mark Payne has been a recovery coach and case manager for more than ten years. He works especially with young adults facing addiction, with a bespoke approach blending CBT and NLP, in close contact with referring therapists.

His website: mjpayne.com

Press kit

Short description: Noali is a recovery companion for people leaving rehab or quitting an addiction, their families and their professionals. Personalised programme, shared crisis plan, exercises drawn from behavioural therapies, a written and voice companion day and night. Installable web app, in six languages, founded in Paris by Reb Brochet, certified recovery coach.

Logo: the gold N in its circle on a night-blue disc (download). Colours: night blue #0A2540, gold #D4A574.

Press contact: Reb Brochet, reb.brochet@noali.com. Interviews in French and English.

Frequently asked questions

Is Noali linked to a clinic or a pharmaceutical company?

No. Noali is independent. It works with clinics as partners, with no ownership ties.

Can I join the team or become a tester?

The tester programme is open on the home page. For anything else, write to Reb.

Start today, for free

Create your account, answer a few questions, and Noali builds your first four weeks with you.

Write to Reb
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Page reviewed by Reb Brochet, certified recovery coach. Updated on 2 November 2026.