Noali replaces neither psychologists, psychiatrists, sober companions, case managers, interventionists, nor support groups — Noali is the link between care teams, appointments, groups and families.
N.O.A.L.I., Nurturing Our Aftercare, Living Integrally
Available 24/7

24/7 empathetic AI companion for aftercare.

Together, you co-build your recovery plan and hold it over time, one step at a time.

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💻 Computer · 📱 Phone · 🖥️ Tablet — iOS (Safari, Chrome), Android (Chrome), Mac & Windows · nothing to download from a store
Noali is a support program. It is not a medical device and does not replace medical advice or follow-up by a healthcare professional.
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Noali

Your recovery plan, co-built with you
Hello 👋 ready for your check-in?
What is Noali

A recovery companion for the hours when no one is there. Built by people who have been through it.

Noali is an AI-powered voice app, available day and night: you talk with it, it offers exercises based on proven techniques and stays with you when stress rises. With you, your clinic or your sober companion, it co-builds a recovery plan it holds at your side over time. It doesn’t replace your therapist, your sober companion or your agency: it is there, at night, on Sundays, in the moments when craving rises and no one picks up.

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Built by peers

Built with people who have been through recovery, and with clinicians. We know what you are going through, because we have lived it.

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Not only addiction

Anxiety, depression, mood disorders, trauma, stress: Noali takes your mental health and your environment into account, because everything is connected.

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A plan that fits you

No one-size-fits-all: Noali co-builds a realistic plan with you, tailored to your situation, and adjusts it over time.

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Teamwork. Noali works alongside your psychiatrist, your psychologist, and everyone you explicitly authorize to help you. Explicit consent comes first: you decide who sees what.
The gap

We invest in detox,
almost nothing in the after.

Detox is only the beginning. The real challenge starts after, when appointments thin out, when everyday stress takes over, often without a safety net, and when emotions turn into a rollercoaster.

40–60%of people in recovery relapse, most often within the first months, without support.

Source: 40–60% relapse rate, McLellan et al. (2000), JAMA — cited by NIDA.

Without continuous support, many relapse within the first months. Noali fills that gap and helps build a solid recovery: support present every day, between appointments, gently and consistently.

The program

Evidence-based tools, for your everyday.

An approach grounded in validated methods (CBT, DBT, ACT, IPSRT) and lived recovery experience. AI brings the right tool at the right moment.

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Evidence-based tools

A library of 97 exercises from validated approaches, CBT, DBT, ACT, IPSRT, supervised and suggested to your daily state.

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Daily practices

Simple habits, breath, sleep, bonds, movement, to hold day to day.

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Family module

A dedicated space for family & friends, to understand, support, and care for themselves too.

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The 12-step journey

A 12-step journey, in the spirit of peer support groups. Noali walks with you to take one step at a time, at your pace. It replaces neither support groups nor a sponsor, it helps you hold on between meetings.

Our tools draw on cognitive behavioural therapies, including the third wave. The first waves work on behaviours, then on thoughts; the third wave no longer tries to fix thoughts but to change your relationship with them: accept what is there, come back to the present, act on your values. Four frameworks, close to 100 guided exercises:

CBT
Cognitive Behavioral Therapy

Spot and reshape the thoughts and behaviors that fuel addiction.

20 exercises
DBT
Dialectical Behavior Therapy

Regulate intense emotions and ride out distress without relapsing.

20 exercises
ACT
Acceptance and Commitment Therapy

Make room for urges and difficult thoughts without fighting them, and move toward what truly matters to you.

20+ exercises
IPSRT
Interpersonal & Social Rhythm Therapy

Stabilize sleep, meals and relationships, a foundation for lasting balance.

20 exercises
Who it's for

Two spaces, separate and protected.

The person in recovery and their loved ones don't live the same reality. Each gets their own space, content and privacy.

For you, in recovery

No two days are alike. Noali adapts to how you feel and walks with you, without judgment, from morning to night.

  • A voice companion that listens, whenever a craving or doubt arises.
  • A recovery program you co-create with Noali, set to your days.
  • A sobriety counter that celebrates every day won.
  • Guided anti-craving tools, ready in seconds.
  • A journal that spots your early warning signs before relapse.
  • Circles and a directory so you are never alone.
Your data stays yours. You decide what you share, and with whom.

For family & friends

Watching a loved one struggle with addiction is exhausting and confusing. Noali gives you bearings to help, and a space to breathe.

  • Understand addiction: what's really happening, without guilt.
  • Know what to say, and what to avoid, in tense moments.
  • Respond to a relapse without blowing everything up.
  • Set healthy boundaries, for your loved one and for you.
  • A listening voice mode, designed for the caregiver.
  • Your own follow-up and resources, you matter too.
Your space is separate from theirs: what you note stays with you.
Trust & privacy

Your health data belongs to you.

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Encrypted — even we can’t read it

Your journal and your conversations with Noali are end-to-end encrypted: only your password can open them. Even the Noali team has no access. And we never share or sell your data, to anyone.

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GDPR & EU hosting

Built for GDPR: data hosted in the European Union (Frankfurt), encrypted at rest and in transit. One-click export and deletion.

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Not a medical device

Noali is a support program: it complements care, it does not replace it.

Noali supports recovery from addiction. Noali is not designed to support eating disorders (anorexia, bulimia, binge eating), which need care from specialised professionals. If you are going through this too, Noali stays with you for the rest of your recovery and can help you find a professional.

Plans

Simple, transparent, no commitment.

Start free — the Free plan is the trial, no card needed. Quarterly −10% and annual −17% on Essential and Premium.

These plans are for:
🌱 Me, I am in recovery
💛 Family or friend, I support someone
💼 A professional
Monthly
Quarterly −10%
Annual −17%

I already have an account — sign in →

Fully à-la-carte marketplace. Emergency & crisis plan free for everyone, and solidarity pricing where needed.

The professional ecosystem

Noali: a complete ecosystem for aftercare.

Around each person in recovery, Noali connects every professional who supports them: the clinic that treated them, the agency that coordinates, the sober companion at their side day to day, the therapists in the directory. One single tool, Noali Pro, with a door per profession — and the person always decides what they share, revocable anytime.

🏥ClinicsLicences for your residents · joint crisis plan (PCC)
🧭AgenciesYour teams, your clients, one space
NNoalithe person, at the center
🤝Field prosYour working toole.g. dictated mission report, hours and expenses of the day
📖DirectoryFree listing
🏥 Clinics & rehab centers

Licences for your residents’ aftercare, one-click invitations, the crisis plan built in session and shared with client consent, anonymized feedback in your cockpit.

🧭 Agencies

Your case managers and companions, your clients, one space: licences and extensions, crisis-plan sharing invitations, client assignment per team member. Mission notes from your teams are accessible in real time or near real time, and you can import the recovery plan built by the agency into Noali.

🤝 Interventionists, sober companions, case managers & coaches

The working tool of sober companions and coaches: licences for your own clients, and soon the pre-built mission file — history, medications, contacts, local hospitals, travel documents — plus exportable hours for invoicing.

📖 Directory of recovery practitioners

Free listing for recovery practitioners — psychiatrists, psychologists, supervisors, interventionists, sober companions, case managers, coaches…: photo, bio, languages, timezone, availability — people in recovery find you right in the app.

The pro offer in detail ↓ Open Noali Pro →
Professionals

Offer Noali to your clients and stay at the heart of their care.

Clinics, agencies, interventionists, sober companions and case managers: between your sessions, your clients are no longer alone. Noali links your teams, your appointments and your groups — with the client's explicit consent; they decide what they share and can withdraw it at any time.

Clinics & rehab centers

Aftercare for your residents

Give Noali to your residents for life after discharge: licences in your name, one-click invitations, and the crisis plan built together, in session.

  • Named licences & invitations, renewable by email
  • Shared crisis plan — if the client allows it, revocable by them at any time
  • Anonymized client feedback in your cockpit
  • Secure messaging, dated team reports, built-in video calls, exportable history
  • Aftercare plan built in session (Word, PDF or photo), imported into Noali and visible to both of you
Interventionists

The family ready, on the day

You prepare the family, you lead the conversation, you support the entry into care. Noali holds the family between your sessions — and stays after you leave.

  • Family space: CRAFT, what to say, what to avoid, what to do when it happens
  • Licences for the family AND for the person concerned, one-click invitations
  • Crisis plan built in session, shared if the person allows it
  • Practitioner directory: your verified listing, visible on noali.com and in the app
Agencies

Your teams, your clients, one space

Several case managers and companions, several clients: each in their own space, and you decide who supports whom.

  • Licences for your clients, invitations and renewals in a few clicks
  • Crisis-plan sharing invitation, sent to the client
  • Mission & emergency sheets, dated reports, video calls
  • Client assignment per team member
Interventionists, sober companions, case managers & coaches

Your working tool, at last

Your clients, your missions, your hours — whether you work independently, for one agency, or several.

  • Noali licences for your clients, multi-country emergency sheet
  • Pre-built mission file for every new client: history, medications, family & emergency contacts, local hospitals, photographed travel documents
  • Dated reports per mission, exportable hours for billing
  • Directory: your verified listing (photo, bio, languages, modalities), visible on noali.com and in the app
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Available today: licences & invitations, crisis plan and aftercare plan shared with the client's consent, secure messaging, dated team reports, built-in video calls, monitoring cockpit. Data is hosted in the European Union (Frankfurt), encrypted in transit and at rest. The intimate core (journal, conversations with Noali) is end-to-end encrypted: no one at Noali can access it, not even the development team. And the client keeps control of what they share.
Organization pricing on request. Contact us Open the pro space →
The team

Driven by lived recovery experience.

A founder who lives recovery from the inside, supported by a field coach — clinical board being formed.

Reb Brochet

Reb Brochet

Founder & CEO

In recovery for 5 years, sober companion and certified addiction recovery coach, experienced entrepreneur and 20 years in IT.

Profile →
Mark Payne

Mark Payne

Partner · Recovery coach & case manager

Recovery coach (10+ years) specialized in young adults facing addiction. Bespoke approach blending CBT and NLP, working closely with referring therapists.

Their site →

Clinical board being formed.

Tester program

Test Noali before everyone else.

A care professional, treatment-center alum, or concerned family member or friend? Request your personal access code: full access, free, for your test period.

This information is used solely to process your code request (see Privacy). Reply within a few days.

Take the first step, today.

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